Technical SEO by a developer
Stop losing clients due to Google invisibility
I find the technical reasons why your site doesn't rank. Fix them in code. First results — in 30 days.
No obligations · 30 minutes · Concrete insights, not generic words
- Traffic growth from +40%
- Core Web Vitals in order
- 5+ years in production
- Code fixes, not reports
The Problem
Pavel Zavadski — developer with 5+ years of experience in PHP, Laravel, Vue.js and Nuxt.js. Specializes in technical SEO: Core Web Vitals, load speed, URL structure, microdata, indexing. Works with clients from Russia, Belarus, Kazakhstan, Poland. Fixes SEO issues at the code level — no middlemen.
Traffic drops without visible reasons
Google silently updates its algorithm. The site loses positions, and analytics only shows the loss — not the reason.
Competitors take your clients
While your site fails Core Web Vitals, Google gives search rows to competitors. Every day is real money.
Audits exist, results don't
The agency delivered an 80-page report. The developer didn't read it. Fixes were never made. The site stands still.
What happens next
- ✗
The SEO agency charges a retainer, sends reports. You don't understand what they're doing and why traffic isn't growing.
- ✗
The freelance SEO specialist doesn't touch code. The problem is technical — but they write articles.
- ✗
The developer doesn't understand SEO. You get a fast site with zero search visibility.
- ✗
Every 100ms of extra rendering delay reduces conversion by 1%. A slow site loses money daily.
The problem is the gap between SEO and code. I don't need a middleman — I do both.
The Solution
I find SEO problems at the code level and fix them myself. No chain of three people. One person — full cycle.
Core Web Vitals and speed
LCP, CLS, INP — diagnostics and fixes directly in the code. Not recommendations, but ready-made changes.
Indexing and structure
Sitemap, robots.txt, canonical URLs, redirects. I guarantee Google sees what it needs to.
Schema.org microdata
FAQ, product, organization, breadcrumbs. Rich snippets give +20–30% to CTR without gaining positions.
Technical audit
Complete map of issues with priorities. Not 80 pages — a list of specific tasks with impact estimates.
Monthly maintenance
Position monitoring, reacting to Search Console errors, markup updates. Traffic grows — I stay in touch.
Results in numbers
Not 'improved SEO' — concrete numbers before and after
paketomir.by
Migration + SEOB2B packaging platform. Migrated from WordPress — needed to fix indexing, implement microdata and speed up the entire site.
- ↑ Google visibility growth by 156%
- ↑ Top rankings for commercial queries
- ↑ Increase in incoming leads by 82%
npleto.ru
Content projectMusic band website. Developed from scratch with correct SEO structure, fast indexing and performance optimization.
- ↑ Site ranks for brand queries
- ↑ Stable search visibility
- ↑ Indexed in 48 hours
pavlusha.me
Personal siteOwn project on Nuxt 4 + Cloudflare Pages. From scratch: development, SEO architecture, indexing.
- ↑ Fast entry into index
- ↑ Positions for target queries
- ↑ PageSpeed Mobile: 97/100
lodelian.com
SaaS (development)SaaS application. Building with zero SEO debt: correct structure, canonical URLs, no duplicates.
- ↑ 0 duplicate pages from day one
- ↑ Proper URL structure
- ↑ Ready for scaling
The person behind the screen
My name is Pavel. I've been doing web development since 2019. I learned SEO not from courses, but because my own projects weren't being indexed — and I had to figure out why.
I've seen sites with PageSpeed 14/100 and robot-blocked sitemaps. Seen Rich Snippets with syntax errors in JSON-LD that nobody noticed for years. Seen how a single change in ‹head› grew organic traffic by 30% in a month.
The difference between me and an agency is simple: I don't write reports about other people's fixes. I write the fixes myself.
One person. Understands SEO. Can code.
How much traffic are you losing right now
4 questions · 2 minutes · Concrete estimate
Question 1 of 4
How fast does your site load?
Work formats
Choose what fits your situation
Audit
$150 one-time
For those who want to know exactly what's preventing growth.
- ✓ Technical site analysis
- ✓ Core Web Vitals + PageSpeed
- ✓ Indexing and robots.txt
- ✓ Task list with priorities
- – Code fixes
- – Maintenance
Optimization
$500 one-time
Audit + full fix of all found issues.
- ✓ Everything from Audit
- ✓ Code / CMS fixes
- ✓ Schema.org microdata
- ✓ Sitemap and canonical setup
- ✓ Before/after report with numbers
- – Monthly monitoring
Maintenance
$200 /month
Ongoing monitoring and reaction to algorithm changes.
- ✓ Position and traffic monitoring
- ✓ Reaction to GSC errors
- ✓ Microdata updates
- ✓ Monthly report with numbers
- ✓ Up to 3 h of fixes per month
- ✓ Exit without penalties
Don't know what to choose? Start with a free express audit — 30 minutes, concrete insights.
Frequently asked questions
How does technical SEO differ from regular SEO?
+Why a developer and not an SEO agency?
+When will the first results come?
+Do I need to give access to the code?
+Do you only work with Laravel/PHP?
+What's included in monthly maintenance?
+Free express audit
30 minutes. Specific problems with your site. No sales pressure.
While you read this — competitors are taking your positions
Stop traffic loss today
Free express audit. 30 minutes. Concrete insights.